Tuesday, 18 June 2024

In Technolgy

Oscar Manduku-Habeenzu: A Digital Marketing Maven with a Decade of Data-Driven Success

In the ever-evolving landscape of digital marketing, few professionals possess the breadth of knowledge and depth of experience that Oscar Manduku-Habeenzu brings to the table.

With a career spanning over a decade, Oscar has consistently demonstrated his prowess as a full-stack digital marketing expert, driving successful campaigns and initiatives across a wide range of industries and markets.

Conscientious Foundations: Psychology, Marketing, and Media

Oscar’s journey began with a keen interest in the mechanics of human behavior, leading him to pursue a Diploma in Applied Psychology with a focus on consumer behavior. Building on this foundation, he further honed his skills with diplomas in Marketing Management, Public Relations, and Media Studies. This unique combination of expertise allows Oscar to craft marketing strategies that not only resonate with target audiences but also inspire them to take action.  

The Data-Driven Marketer

Understanding the power of data in modern marketing, Oscar has invested heavily in acquiring certifications that empower him to make informed, results-oriented decisions. He is a Google Certified Business Intelligence Professional, Google Certified Data Analytics Professional, Google Certified Digital Marketing & E-Commerce Professional, and holds certifications in Google AI-Powered Shopping Ads and Google Ads Search. Oscar's mastery of these tools enables him to track key metrics, identify trends, and optimize campaigns for maximum ROI.

A Global Perspective

Oscar's career path reads like a global roadmap. He has held strategic marketing roles in South Africa, the United States, the United Kingdom, Australia, and various African markets. This international exposure has instilled in him a cross-cultural sensitivity and the ability to adapt marketing messages and strategies effectively for diverse audiences. His experience within African markets positions him particularly well for businesses seeking to expand their presence on the continent.

Proven Track Record of Success

Oscar's resume highlights a number of impressive achievements. As Marketing Team Lead at Zandaux.com, a multi-vendor e-commerce platform, he successfully increased website traffic from 1000 to 3000 clicks per month across 54 African markets. While serving as CRM Manager at Living Brite, he played a pivotal role in reducing the cost per lead acquisition from US$130 to a mere US$25 through data-driven strategies and optimization techniques.

During his tenure as Digital Marketing Specialist at Money Group, Oscar consistently generated upwards of 30 quality leads per day.  As Content Manager at Cabanga Media Group, he spearheaded the growth of seven business magazines, reaching over a million downloads and amassing a social media following exceeding a million users.

Continuous Learning and Thought Leadership

Oscar's commitment to staying ahead of the curve is evident in his extensive list of professional certifications. He is a WordPress Certified E-Commerce Web Developer, an Amazon Ads Certified Professional, and holds a Project Management Foundations Certificate from the Project Management Institute (PMI). This dedication to continuous learning ensures that he remains well-versed in the latest tools, technologies, and best practices within the digital marketing sphere.

An Authoritative Voice

Beyond his professional endeavors, Oscar has established himself as a thought leader by authoring several books on marketing, business, and personal development. His publications, including "Pin The Location" and "A Cool Reminder,"  are available for free download on his website. This demonstrates his generosity in sharing insights and his passion for empowering others to achieve their goals.

The Full-Stack Marketer

Oscar's skills and expertise cover the entire spectrum of digital marketing. He is proficient in search engine optimization (SEO), social media marketing (SMM), search engine marketing (SEM), content marketing, advertising, public relations, data analysis, automation, and even touches on artificial intelligence (AI). Additionally, he has a strong command of various design, web development, and content management platforms.

Invested in a Better World

Oscar's career is not solely driven by profit. He is an active volunteer, dedicating his time and resources to causes such as elderly care, child welfare, and wildlife conservation. This reflects his commitment to using his skills and influence to make a positive impact on society.

Oscar Manduku-Habeenzu is a multi-faceted digital marketing expert whose blend of academic qualifications, professional certifications, global experience, and track record of success make him an invaluable asset to any organization. If you're seeking a results-oriented marketer with a proven ability to drive growth and innovation, Oscar is an exceptional candidate to consider. 

Source: Oscar Habeenzu, LinkedIn

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